The Why Metal? app from Ardagh Group allows for a fully emersive interactive experience when used with the Why Metal? book.
Simply scan images within the book (that have been indicated by a phone icon) to be led to a range of digital media, including; 3D renders, augmented reality and videos.
The app interacts with an invisible watermark on the printed media, leading to endless possibilities for consumer engagement including anti-counterfeiting solutions for metal packaging.